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Everything you wanted to know about investing in quality rugs.

ORIENTAL rugs have a mystique about them with their painstaking craftsmanship, rich jewel tones and exotic patterns handed down through the centuries.
They conjure up images of quaint Persians fearlessly balancing themselves on flying rugs, the wind whistling about their heads.
Indeed, the countries of ancient Persia - notably Iran today - still rule the world in Oriental rug weaving. Iran exported $1-billion in hand- woven carpets during the past year. Their woollen works of art top the list of the country's non-oil exports.
The quality of rug-making can vary greatly - depending on the technique, the quality of the wool and weaving conditions. Just what do you look for when investing in a quality carpet? What makes one rug expensive, and the other not?
"You can get two rugs from the same origin, with two different wools," says Abe Jahromi, who buys carpets around the world for Elte Carpets Ltd. in Toronto. "And they will have totally different values. You have to look at quality on an individual basis."
Still, Persians are the class of the carpet world, craved by collectors and well-heeled homeowners who fancy the names Sarouk, Kashan, Kerman, Heriz and Tabriz. They always have brought the highest prices for the finest, detailed works. Other high quality rugs come from Romania but craftsmen from Pakistan and India are also beginning to weave exquisite pieces.
Factors that determine quality and price, according to Mr. Jahromi, are knot density; the compactness of the pile; the material; colour and design trends; the quality of dyes and how they are applied; the shearing process; the shape of the rug; the use of chemical washes; and the general condition of the piece.
The more knots there are, the more intricate and clear the design. The average density of knotting in a rug is 150,000 to 200,000 knots, but a greater number of knots does not improve performance as much as it improves the design definition.
But the finer you make it, the harder it is to tie a knot. And the more often the weaver has to change a colour in an intricate design, the longer it takes to complete the carpet. Because the labour is more intense, so is the expense.
A Chinese rug has on average 50 to 60 knots per square inch, while the average Persian has 150, a good Persian 200, a super Persian 400 and a rare Persian 600.
"There are some with 900 to 1,500 knots per square inch, but there may be only 10 in the world," Mr. Jahromi said. The record is 3,500 knots per square inch. On such a rug, you cannot see the loops on the carpet backing.
A skilled weaver can tie from 10,000 to 14,000 knots a day, according to the Oriental Rug Retailers of America, Inc. On a six-foot by nine-foot rug that has about 160 knots per square inch, weavers may only be able to complete one inch across the width in one day. The rug might take the weaver five months to complete.
But on a rug that has 600 to 700 knots per square inch, the process is slower. The weaver may only be able to do 3,000 to 4,000 knots a day, working with thinner yarn. Some of the higher quality Persians have as many as one million knots and take more than a year to weave.
The compactness of the pile is what gives a rug its durability, because the more fibres there are, the less pressure each fibre bears when stepped on. If weavers go to a thicker yarn, they may not be able to get them close together.
If the material is faulty, it won't last long even if it is densely woven. The durability, flame resistant qualities, colour quality, cleanability and water repellency of wool make it the best fibre for the pile. Cotton is a better material for the carpet backing because it will lie flat, won't stretch, shrinks evenly and is thinner and stronger than wool.
There are different qualities of wool, too. A carpet made of "dead wool" has a short life span. "Live wool" is sheared from a sheep but dead wool is removed from the carcass with chemicals. But the chemicals also remove wool's natural lustre and dyes will not take as well on dead wool. The wool becomes brittle and wears down in two or three years instead of 40, according to some carpet experts.
Dead wool is hard to detect, although it has a different feel. The best bet is to deal with a reputable store and avoid auctioneers who sell "only the rarest of antiques."
Colour and design also contribute to the price. The more fashionable the colour, the more expensive the carpet will be.
The quality of dyes - and how they are applied - is also important. The weavers of Persia have used natural dyes from vegetables and animals to get the clear, bright colours - and they last, although they soften pleasantly over the years. Often the softened colours of an aged rug enhance its value.
Traditionally, weavers have used pomegranates to produce yellows, walnuts for browns, indigo plants for greens and a special Middle East root for the traditional brick reds. A small insect found in North Africa and Mexico will produce a maroon red. The techniques of applying these have been handed down through generations of weavers.
The disadvantages in using natural dyes are the small choice of colours and the difficulty - and expense - in applying them. Some natural dyes are even destructive. Black colours, composed of iron oxide, will actually corrode wool.
"Watch for black and brown outlining on rugs, although you don't see many traditional rugs in black," Mr. Jahromi said.
The best dyes used today are chrome dyes, which come in 600 colours, won't run or streak, are colourfast and won't harm wool.
Chemical washes can also erode the quality or price of a rug. Because the colours of chrome dyes are harsher than vegetable dyes, some rugs are given a chemical wash, which softens the colours and gives the rug a sheen. "But if the chemical wash is heavy, the rug will not perform as well," Mr. Jahromi said.

Shearing can also turn a stunning rug into a shaggy dog if the clippers are given to the wrong person. The naps of Middle Eastern rugs are not made to be as even and precision-perfect as Chinese rugs and sometimes it's not desirable to be perfect - "within reason," Mr. Jahromi added. Many Pakistani craftsman take the scissors to their rugs. At any rate, normal use of the carpet may make the nap more even, he sighed.
And nobody wants a rug that is out of shape. Pieces made by nomadic tribes are often crooked: it's not easy to maintain the perfect tension while knotting on the back of a donkey. But if the discrepency is not obvious when you put the rug down - say a three-inch sway on a 12-foot length, don't worry about it, Mr. Jahromi said. Worry, instead, about one that is off by a foot.
Rugs that are worn evenly are not a problem, but avoid threadbare rugs. However, fringes can be easy to fix. You can renew the fringes on a 9 x 12 rug for several hundred dollars. A coarser rug is cheaper to repair.
And if you don't want your expensive work of art to be down-trodden? Hang it on a wall!



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